In lead generation since 2016
Marketing, design, automation
Open to collaboration
My name is
Performance marketing for aesthetic and medical clinics
Since 2016, I have helped clinics acquire patients by bringing paid ads, custom landing pages, creative and automation together
01 / Clinic challenges
I connect advertising, your website and lead handling — we can start with a single, specific challenge
I review your offer, choose channels for your market and connect the journey from the first ad to the inquiry — for promotional procedures and high-ticket treatments
What you getCampaigns, creative and clear metrics for evaluating the launch
I develop the structure, communicate the value of your offer and build the page with forms, lead validation and routing to your CRM or Telegram
What you getA working landing page with a clear path to inquiry
I look at sources, lead cost and quality, CRM handoff and revenue attribution to help identify which part of the funnel needs attention
What you getOptimization priorities based on funnel performance
I connect forms, CRMs and messaging tools through APIs, build bots and automate data transfers so the clinic team spends less time moving information manually
What you getAutomated lead routing and notifications
02 / Expertise
My work brings marketing, design and implementation together — from choosing an offer to connecting the form to your CRM
I design acquisition funnels, launch and manage campaigns, allocate budgets across hypotheses, test audiences and offers and analyze performance
I build pages with HTML, JS and PHP, develop the structure and forms, validate leads and route inquiries to the CRM or Telegram
I turn treatment benefits into ad concepts, produce visuals and short-form video, use AI in production and refine creative based on campaign results
I build Telegram and MAX bots, connect services with Python and automate lead routing for clinic teams and call centers
I work with clinic owners and creative teams on offer positioning, creative approvals and monthly performance reviews
03 / Working approach
The work starts with your clinic’s goals and the current state of your funnel
We discuss your market, treatments, offers, current advertising and how your team receives and processes leads
We define the area of work, agree on the scope, success criteria and access needed
We implement changes, review the metrics and decide what to test or improve next
04 / Practical experience
Three projects where I personally managed the advertising
Yandex Direct
Revenue from ads ≈
₽13,500,000Yandex Direct, VK ADS, Avito Ads
Revenue from ads ≈
₽213,000,000Meta ADS (Facebook & Instagram)*
Revenue from ads ≈
$1,800,000Revenue is rounded and budgets are shown as lower bounds — ROAS uses the original amounts and shows revenue per ruble or dollar spent on advertising
05 / Ways to work together
Campaign launches and management, hypothesis testing, creative development and regular performance analysis
A landing page, bot, integration or set of ad creatives — with a defined scope and a concrete deliverable
Collaboration with the clinic owner, marketers and creative team on a selected part of the funnel
06 / Before we meet
I specialize in medical and aesthetic clinics, med spas and wellness businesses, with experience in Russia and the USA
Tell me about your clinic, market, key treatments, current channels and the challenge you want to address — that will help us choose a suitable way to work together
For advertising, we review lead cost and quality, funnel progression and revenue, for a landing page or automation project, we agree on the required functionality and acceptance criteria in advance
Open to collaboration
Tell me what you want to improve and what is already working at your clinic — we will discuss where to start and how my experience can help
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